ITV is aiming for ITVX to be much more than a “catch-up” service, and more of a streaming destination: it launched with more than 10,000 free (with adverts) hours of on-demand content, including 35 flagship shows, 200+ series and 250+ films. This week, ITV soft-launched its brand new streaming service, ITVX, which will replace its ageing ITV Hub app (ahead of of a December 8 ‘official’ launch, when many ITVX Originals will be added). This is due to ITV upgrading the content protection technology on its streaming platform, which makes both ITV Hub, and the new ITVX app, incompatible with some older devices.
However, devices that have lost access to ITV Hub in recent months – including Freeview and Freesat recorders from Humax, older Samsung TVs and more (see the full list below) – will not gain access to ITVX. As of this writing, the new app is still rolling out across supported devices.
Users don’t need to install a new app, as the ITVX app will “go over” their existing ITV Hub. ITVX, which went live this week (weeks ahead of its “official” December 8 launch date), is set to replace ITV’s previous streaming app, ITV Hub. ITV’s new streaming service, ITVX, is not going to work on many popular (albeit older) Freeview boxes, Freesat boxes and Smart TVs that are still present in many households across the UK.
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